Marketing basics
Unless you have a publicist, or your publishers have a full marketing department, you’ll need to support marketing in some way. But it’s such a broad subject, so it can be difficult to get to grips with what’s needed.
Unless you have a publicist, or your publishers have a full marketing department, you’ll need to support marketing in some way. But it’s such a broad subject, so it can be difficult to get to grips with what’s needed.
Marketing covers a lot – There are ads, and SEO and ROI, and CPC – A lot of initialisms and acronyms. It’s enough to make anyone’s head spin – and I work with it every day. You can search online for marketing advice and best practice, but it takes experience to know how that information relates to you and your work.
Social media, blogs & emails
Everyone is on social media, and it’s constantly changing. Twitter (sorry, X!) has always been the publishing powerhouse, but that’s changing. Social media and things like blog posts and newsletters fall under ‘content marketing’
websites & search results
Websites don’t have to be big and scary. It can be fairly easy to improve you website, and build it up so your site appears sooner in search results. Contact forms, links to Amazon, and sneak peaks can all drive people to read your books.
What does organic mean?
When you first get in to marketing your work, it’s tempting to just boost a post on Facebook, or have an ad online somewhere. But ads aren’t always the best way to reach new readers. That’s where organic content comes into play.
Get in Touch
I’m pretty easy to get a hold of – Just fill in the form, and I can help with:
- Marketing questions
- A quote
- Even book recommendations