Nick Stead - Amplifying the Gallows’ Echo
Author Nick Stead’s dark fantasy novel, “The View from the Gallows,” needed a strong launch. To reach more readers, he partnered with Northern Voices Content.
The Challenge:
Nick Stead, a talented author with a compelling new novel, “The View from Gallows Hill”, faced a common hurdle: reaching a wider audience in a crowded literary landscape. While his writing possessed a unique, dark allure, effectively connecting with potential readers required a strategic and multifaceted approach. Nick sought to boost his book launch, increase website traffic, and cultivate a stronger online presence.
Nick Stead, a talented author with a compelling new novel, “The View from the Gallows,” faced a common hurdle: reaching a wider audience in a crowded literary landscape. While his writing possessed a unique, dark allure, effectively connecting with potential readers required a strategic and multifaceted approach. Nick sought to boost his book launch, increase website traffic, and cultivate a stronger online presence.
The Northern Voices Solution:
Understanding Nick’s passion and the distinctive nature of his work, Northern Voices Content devised a tailored strategy encompassing:
- Dedicated Book Launch Webpage: I crafted a bespoke page for Nick’s existing website, https://nick-stead.co.uk/, designed to showcase “The View from Gallows Hill” with compelling visuals, excerpts, and purchase links. This ensured a focused and engaging landing point for potential readers.
- Targeted Facebook Video Ad: A captivating video ad highlighted the novel’s essence, targeting specific demographics and interest groups on Facebook. This visual medium effectively drew attention and generated initial excitement.
- Strategic Social Media Management: I developed a comprehensive social media strategy, including a content calendar with engaging posts designed to increase interaction and build a loyal following on Facebook and Twitter. This addressed Nick’s acknowledged need for more consistent social media activity.
- Localised Promotion Strategy: We implemented a targeted promotion strategy, focusing on collaborations with independent booksellers and niche interest groups around Pendle. This localised approach fostered community engagement and created direct avenues for book sales.
- Website Optimisation: Direct website tweaks were performed to improve site navigation and user experience, resulting in increased traffic and engagement.
The Results:
The collaborative efforts of Northern Voices Content and Nick Stead yielded significant positive outcomes:
- Increased website traffic, directly attributed to the new book launch webpage and optimised site structure.
- Enhanced social media presence, with a noticeable rise in engagement and follower growth.
- Successful localised promotion, fostering strong relationships with independent booksellers and niche communities.
- Elevated visibility for “The View from Gallows Hill”, leading to increased book sales.
Client Testimonial:
Conclusion:
This case study shows the effectiveness of a tailored, multi-pronged approach to book launch marketing. By combining strategic digital marketing with targeted local promotion, Northern Voices Content successfully amplified Nick Stead’s voice and brought “The View from Gallows Hill” to a wider audience. We pride ourselves on delivering not just results, but a friendly, professional, and insightful service, empowering authors to achieve their literary goals.